How I Made My Website in 2024

From Scratch to Showcase: Building My Digital Marketing Agency Website for FREE!

Running a digital marketing agency requires a strong online presence. But what if you're just starting out, and a hefty website budget seems out of reach? Fear not, fellow marketers! I recently built my own agency website entirely from scratch, and guess what? It didn't cost a dime.

Building on a Strong Foundation:

My journey began with creating a solid base using Next.js, a popular React framework. Next.js offers numerous benefits, including server-side rendering (SSR) for improved SEO and a smooth user experience. This was crucial for establishing a professional image for my agency.

Structuring the Showcase:

Next came the task of crafting the website's content structure. I defined clear and concise pages for essential information like services offered, our team's expertise, and client testimonials. Routing these pages ensured a seamless navigation experience for visitors.

Tailoring the Look:

For a sleek and modern website aesthetic, I turned to Tailwind UI, a powerful utility-first CSS framework. Tailwind offers a vast library of pre-built components that streamlined the styling process, saving me tons of time and effort. Within minutes, I was able to customize elements like buttons, forms, and typography, creating a visually appealing website that aligns with my brand identity.

Launching to the World:

With the website looking sharp, it was time to take it live! I utilized the power of Git for version control and Vercel for effortless deployment. Vercel's intuitive interface made the launch process a breeze, getting my website up and running in no time.

Content is King (and Queen):

A website without engaging content is like a storefront with empty shelves. To address this, I integrated a Sanity.io database, a powerful and flexible solution for managing structured content. This allowed me to easily create and manage blog posts, case studies, and other informative pieces that showcase my agency's expertise.

Engaging the Audience:

Building a community is essential for any brand. To foster interaction with visitors, I implemented a comment section on my blog posts, allowing readers to share their thoughts and questions. This fosters a sense of connection and opens the door for potential leads.

Optimizing for Success:

Finally, I prioritized Search Engine Optimization (SEO) to ensure my website ranks well on search engines. This included configuring essential metadata like page titles and descriptions, making it easier for potential clients to find my agency.

The Takeaway:

Building a website from scratch might seem daunting, but with the right tools and resources, it's achievable and incredibly rewarding. This experience allowed me to showcase my digital marketing skills and demonstrate my agency's commitment to innovation and creativity. So, if you're looking to build your own agency website without breaking the bank, take inspiration from my journey - the possibilities are endless!